Becoming Remarkable 

I’m reading Fred Joyal’s new book Becoming Remarkable, and couldn’t wait until I had completed it to share Chapter 18.

Becoming Remarkable is an outstanding follow up to Everything is Marketing. Be sure to check it out along with and all the awesome tools and resources to help you grow your practice with 1-800 Dentist and Futuredontics.

I hope this resonates with you as it did for me. You owe it to yourself to take the steps to become remarkable in your own practice. You will enhance the patient experience, you will be happier in your work, and you will reap the financial rewards of improving profitability.



Yes, that’s right.

It’s too small to have someone less than fantastic at the front desk.

It’s too small to avoid being on Facebook.

It’s too small not to have convenient hours.

It’s too small to ignore the competition. 

It’s too small not to sign your own checks.

It’s too small to ignore online reviews.

It’s to small not to give every new patient atour of the office.

It’s to small to have any employees who don’t have a great attitude.

It’s to small for the dentist not to do personal welcome calls to all new patients.

It’s too small to let any call go to voicemail.

It’s too small to not ask each of your patients for referrals.

It’s to small to not have a great website.

And no matter how big your practice gets, these will all still be true. That is, if you want to create a remarkable practice.


If you agree, call me and let’s get to work! If you’re grumbling and making excuses why you can’t or don’t want to or don’t need to do these things, you REALLY need to call me.

Pick up the book at to learn more. And call me if you want a partner in your business to take your practice to new heights.


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